Feature Story: U of R Business grad scores #1 song, viral hit on TikTok, and major music label partnership

Date
2020-07-23
Authors
University Advancement & Communications, University of Regina
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University Advancement & Communications, University of Regina
Abstract

Social media has allowed people to connect – no matter where on earth they are. It has also allowed one University of Regina alumnus to gain viral fame halfway around the world with a song he recorded in his bedroom.

On July 10, Hitesh Sharma DipBA’15 reached the top of the BBC Asian Music Chart with his hit single Young Shahrukh. Sharma, who performs under the moniker Tesher, has been releasing music to platforms including SoundCloud and YouTube since he was in high school. Drawing inspiration from the traditional Indian music he grew up on, Sharma has built a worldwide online following with his unique fusion of genres such as Bollywood, bhangra, and western pop and hip hop.

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