Donica Belisle

Anti-Black Racism in Food Advertising: Rogers’ Golden Syrup and the Imagery of White Supremacy in the Canadian West

Belisle, Donica (University of California Press, 2021-05-01)

Between 1947 and 1958, B.C. Sugar—western Canada’s largest sugar manufacturer—ran six major advertising campaigns that depicted Black people as laborers on sugarcane plantations. One of these campaigns, moreover, played ...
Eating Clean: Anti-Chinese Advertising and the Making of White Racial Purity in the Canadian Pacific

Belisle, Donica (Taylor & Francis, 2020-01-09)

Between 1891 and 1914, western Canada’s largest sugar manufacturer – BC Sugar – constructed a racialized discourse of food cleanliness. This discourse argued that Chinese-made sugars were contaminated while Canadian-made ...