Dr. Gennadiy Chernov, a lecturer who teaches broadcast journalism and international media at the School of Journalism at the University of Regina, poses three thought-provoking questions in his study about commercial speech on television: Will the high occurrence of stealth advertising persist over an extended period of time? What kinds of news frames are used to legitimize commercially influenced messages in the news? How do news directors and sales managers of local stations define and interpret editorial and commercial content in a way that blends the border between them?