The Faculty of Business has been awarded a $417,781 grant from the Canadian Foundation for Innovation John Evans Leaders Fund (CFI-JELF) to build a state-of-the-art human research lab. The 1,100 square foot research lab will be equipped to run complex experiments, advanced computer simulations, focus groups, in depth interviews, and physiological tests. Flexible space design will allow researchers to simulate retail and casino environments. The latest in mobile eye tracking equipment will allow researchers to take their work into the real world.