Feature Story: New laboratory officially opens for business research

Abstract

A new research facility has opened at the University of Regina that will allow business researchers to find out more about consumer attitudes, behaviours and emotions. The lab will be used to run complex experiments, advanced computer simulations, focus groups, and physiological testing. There are two types of eye-tracking equipment, sweat-testing sensors, respiration and heart-rate monitors, and full security camera coverage. It was designed to be the most versatile research space at U of R.